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New eFront Invest UI transforms the client experience
The new UI delivers clarity, consistency and enhanced user experience, across the eFront Invest platform
June 22, 2021 – In line with our commitment to continuously enhance eFront solutions based on our clients’ feedback, we are excited to announce the new UI/UX release to the eFront Invest solution. The new user interface delivers a simplified, clear and consistent navigation across the Invest product suite. The design aligns with the look and feel of the wider Aladdin design, enabling consistent navigation across the combined Aladdin and eFront platform.
The latest eFront Invest experience adds streamlined dashboards and intuitive navigational and design elements tailored to put the user’s needs front-and-center. For example, upon logging in, a user will see a new homepage designed with menu options specific to their role. This allows users to quickly see information they need, moving from a high level to a more detailed view in a few clicks.
“We listened to feedback from our clients who said they were looking for more consistency, easier navigation and more intuitive processes and access to data,” said Jean-Louis Deshayes, Director at BlackRock. “The new eFront Invest experience anticipates industry trends to provide a dedicated user experience for many different client roles.”
The upgrade is compatible with both Chrome and Edge browsers and with existing client configurations, making it very easy to get started with the new design.
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ABOUT ALADDIN
Aladdin® is a technology platform used by asset managers and owners including banks, financial institutions, pensions, corporations, insurers, and wealth managers. The Aladdin platform unifies the investment management process, providing a common data language within an organization to enable scale, provide insights, and support business transformation. Through eFront® technology, alternative investment data management is covered to meet the needs of alternative investment professionals worldwide and across all major alternative asset classes. From fundraising, fund administration and reporting to data services and analytics, the platform provides capabilities to support decision making and investment oversight.
Aladdin® and eFront® platforms bring together public and private asset class data to create an industry-recognized whole portfolio solution for investment professionals globally. Find out more at www.blackrock.com/aladdin | request@blackrock.com
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